Zero Odor is this new fangled spray that’s supposed to get rid
of bad odors by bonding to the odor mollecule.

Hmmm…

“Pull my finger!  Nah just kidding.”

Does Zero Odor work?  Well apparently it does from what I’ve heard.

I’m about to get a bottle of Zero Odor myself to see if it
kills the smell of my little Dora’s litter box.

If you’re wondering why I said, “Get A Grip,” I’ll tell
ya’.

The truth is, as a marketer and an internet business
consultant, I see a lot of poor quality websites.

A lot of bad ones…Horrific even.

But in the words of my wife, “Holy crappamoly!”

Geezus, if you take one look at their website, you know what
will happen?

NOTHING!

That’s what would happen.

Zero Odor, your website stinks.  No offense.  I think the product
is a remarkable idea.

But where in the world did you hire your website designer and
copywriter?

It’s a clean looking website, I’ll give em’ that but, it surely
doesn’t sell me on the product at ALL.

You have but a few seconds to grab your visitor’s attention and
I guarantee you’re not…then you might as well leave the door
open and let them leave because that’s what’s going to happen
in the case of Zero Odor’s website.

I’d say, that even if you just added a compelling headline on
the home page it would convert at a higher rate.

Not only that but you see all that stuff on the “How Zero Odor Works”.
page…

They should seriously consider adding it to their home page and
sit back and count thier money.

Well at least with those minimal changes they could convert more
visitors to sales.

And if they added a video on there, I’d say even more conversion.

Now, I’m sure they have other methods of bringing in their income
but guys two words, “Direct Marketing.”

Or just hire me, but that’s just my opinion.

Here’s Zero Odor’s website as of 9/14/07.

zero-odor

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