“Listen To This Actual Excerpt From Jo Han Mok’s “Cracking The Internet Millionaire Code” Online CD”
Jo Han: Rasheed, as I said, I like to give simple answers as well and quite frankly, there’s only one thing that I think that a person must do in order to run a successful internet business, and this is the uber principle that separates the successful from the not so successful on the internet.
It only boils down to one simple principle but of course you can dig deeper into the other components but I want to talk about this principle first.
As I said, this is the principle that separates the winners and losers on the internet. Unless you know this principle, chances are that success will always elude you.
So, I think, whoever has, who’s listening to this audio, you’ll definitely get your money’s worth just based on this principle.
This principle is basically Integration.
I’ll repeat that, Integration.
You know Rasheed, when you see people come online and they think of starting an online business, it’s really one step into the grave because when you come online,
What happens is that you would realize that there’s so many things that you have to be in charge of that you actually have to know in a business.
For instance, you come into the business, cold, you know when we stumble onto the internet business, you’ll think that there’s so much to do.
God! First of all, I have to be able to sell a thing, so I have to know a little bit on selling; obviously I need to have some copywriting skills.
Secondly, I will need to have some websites.
If I cannot hire a designer then I have to design it myself and then, comes the problem of, hey, I’ve never gotten a website live online before, what should I do to learn a series of pop up processes like registering a domain name, having it transferred to your hosting account via FTP.
And you know, when I’m talking about this, all that jargon comes in. You have to find out about FTP, and then hey, now I’ve have this website, ok, cool.
“How about product creation?”
“Do I have a product to sell?”
Then you have to go ahead and create a product and you realize that hey, everyone’s publishing their books in PDF format.
“How do I go ahead and create a book in PDF format?”
What do I do? I have to acquire this software and then maybe I want something different, maybe I want a CD that has some auto run menu or a something like that.
“How do I go about doing that?”
You find that there are so many things that you’ve to do and aside from that, after the product is created, you’ll say, ok, now, I have to automate my business.
Now, you come across these terms like auto responders, Ad trackers and you know, you suddenly get caught up in this whole technical process that seems never ending.
Before it even ends, there are always new things that are springing up on the internet.
The internet travels at the speed of light.
You have new things like blogs, blog and pinging, RSS, the whole thing, it’s a total mess and if you want to take the time to know it all, it’s probably going to take you a good few years.
That’s what I mean by marketing suicide, it’s like getting your foot in the grave if you want to undertake all these things by yourself and hope, and thank god that I didn’t, you would end up killing yourself.
Let me tell you Rasheed, most of the people who come, who listen to this audio, have this very very idealistic dream of having a business that works while they sleep.
To them, the internet business represents unlimited freedom and if you take that route that I just describe to you, and try to do everything on your own, chances are, you’ll find that your dream, becomes a nightmare…
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