Many businesses love to implement website conversion strategies to convert their visitors into buyers. This is the main purpose why we build businesses online. However, it takes a lot of patience and understanding to properly implement these strategies, because it takes time for the results to show.

You have to test these strategies and see if they work well for your site for a period of time. Let’s say you’d like to test it for a month. Calculate the visitors coming in for that month, divide it by the number of buyers and multiply the result by 100 to get the percentage. Once you have the answer, compare it to the month before you implemented this strategy. If the conversions has increased, it means that these strategies work well for your site.

Some of the website conversion strategies you can implement are:

1. Your Web Copy

The skill of persuasive copywriting is very much used in sales advertisements and product promotions. In your web copy, prove and show to your customers that you can meet their expectations, needs and standards. Eliminate all their doubts make them beg to buy your product. Assure them with promises, testimonials and guarantees to prove that your product is worth buying.

2. Visuals

Product image has been known to increase conversions as much as 300%! The reason why product image is so important is because it makes the consumer visualize having owned the product in their mind. They will then picture for themselves how this product will help them in reality.

If you’re selling a physical product, make it look professional by taking a picture of it with a white background. If you’re selling a digital product, create an e-cover for it.

3. Website Design

In case of website designs, the more neat and professional looking, the better. Professional websites have been known to play a part in in making the customer trust the website. It is extremely rare to see people wanting to buy a product from a site that looks like it has been designed by an 8 year old kid.

4. Reviews & Testimonials

Positive product reviews and testimonials can make your potential customers clear all of their doubts and really make them consider buying the product. Customers look for testimonials because it makes them feel “safe” knowing that other people have tried the product and have experienced no dissatisfaction from it.

To obtain testimonials, ask the customers who have bought the product to give a testimonial. You can provide them with a gift if they are able to provide you with one. In this way, to get that gift, they are able to provide you with a great testimonial.

5. Promote Your Newsletter

People do not normally buy a product at first glance. They need time to think about a purchase decision, but after a couple of days, they might still be able to remember your site, but they do not consider your product anymore.

Frustratingly, how do you tackle this problem?

What you should do is to promote your newsletter to get more subscribers. give them a follow up about your product and input testimonials into the newsletter as well. Remind them about how great the product is and the people that have benefited from it. create a link back to your site and encourage them to make the purchase decision.

These five website conversion strategies are easy to understand, but it takes quite a lot of work and patience to implement them. Although these strategies may take up a lot of your time, the end result is very much worth your hard work.

Jo Han Mok
http://www.articlesbase.com/online-promotion-articles/the-top-five-website-conversion-strategies-used-by-internet-marketing-gurus-140646.html

Hmmm…

“Pull my finger!  Nah just kidding.”

Does Zero Odor work?  Well apparently it does from what I’ve heard.

I’m about to get a bottle of Zero Odor myself to see if it
kills the smell of my little Dora’s litter box.

If you’re wondering why I said, “Get A Grip,” I’ll tell
ya’.

The truth is, as a marketer and an internet business
consultant, I see a lot of poor quality websites.

A lot of bad ones…Horrific even.

But in the words of my wife, “Holy crappamoly!”

Geezus, if you take one look at their website, you know what
will happen?

NOTHING!

That’s what would happen.

Zero Odor, your website stinks.  No offense.  I think the product
is a remarkable idea.

But where in the world did you hire your website designer and
copywriter?

It’s a clean looking website, I’ll give em’ that but, it surely
doesn’t sell me on the product at ALL.

You have but a few seconds to grab your visitor’s attention and
I guarantee you’re not…then you might as well leave the door
open and let them leave because that’s what’s going to happen
in the case of Zero Odor’s website.

I’d say, that even if you just added a compelling headline on
the home page it would convert at a higher rate.

Not only that but you see all that stuff on the “How Zero Odor Works”.
page…

They should seriously consider adding it to their home page and
sit back and count thier money.

Well at least with those minimal changes they could convert more
visitors to sales.

And if they added a video on there, I’d say even more conversion.

Now, I’m sure they have other methods of bringing in their income
but guys two words, “Direct Marketing.”

Or just hire me, but that’s just my opinion.

Here’s Zero Odor’s website as of 9/14/07.

zero-odor

Technorati Tags: zero-odor

Anybody who buys anything always wants to know how this purchased product will benefit THEM. They don’t care about what it will do necessarily. Rather what it will do for THEM is the key point.

People are selfish by nature. Especially online. They don’t care about you, or what you’re trying to accomplish. They only care about themselves. It’s harsh, but it’s also true.

I can guarantee you this. . .No matter what internet marketing training course you take, article you read, ebook you buy, they will all tell you the same thing when it comes to making a great sales letter, telling your customers What’s In It For Them.

Don’t make your sales page about YOU. NO ONE CARES! Most of your visitors will skip that part anyway. They don’t want to hear about YOU. Even if it’s the most interesting story in the world. They didn’t come to your sales page to read about how interesting your life has been.

They came there to SPEND THEIR CASH. Don’t distract them by writing your life story. Save that for your personal page. Get to why they should buy your product because it will do x-y-z for them.

Another thing you will commonly hear from internet marketers that have been on the scene for a while is this: List Benefits, Not Features. Pretty much they’re saying the same thing in a different way. Look at it like this, who freakin’ cares if your “widget” comes in 3 sizes and 5 fabulous colors? What you REALLY need to be telling them is how they can order a customized version of your product to fit their lifestyle. See the difference there?

You’ve told them the SAME thing, but in a way that will directly benefit THEM. Selling isn’t about YOU, it’s about THEM. You aren’t trying to sell something to yourself you know.

This dirty trick can, and should be, used on anything and everything you sell!

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.