Archive for the Viral Marketing Category
Tip! Lack of Assurance in Privacy– Privacy concerns are also important for every person who wants to take part in the process of viral marketing. Asking for referrals without making any assurance that the personal information to be given will be kept confidential and not forwarded to other websites makes a person think twice before typing up those email addresses.
1. Failing to understand how to make a marketing piece “viral”
Tip! Occasionally e-mail your list with updates regarding the viral marketing campaign. Always keep it fresh, so they stay excited about it.
In my experience and research, I’ve found that viral marketing can be a positive or negative advertising method. Some companies use it correctly while others let campaigns turn negative and spiral out of control. And some people believe that viral marketing campaigns are so expensive that only big companies can implement them on larger scales. This, however, is entirely untrue as viral marketing can work for any size business. This article will define viral marketing, describe how it works, and discuss examples and strategies for small businesses.
