niche marketing Explained niche marketing Tutorial plus Software.

My clients and students are surprised and delighted to discover that a refined niche marketing strategy not only attracts significantly more business but also provides richer opportunities for self expression. To help you discern your own market niche, try using “where” and “who” questions like the following:

“WHERE” QUESTIONS

Where do you consistently find kindred spirits?
Where are you most credible?
Where is there the greatest need coupled with the greatest appreciation for your work?
Where do the people who need your work most often have breakdowns that would cause them to hire you?

niche marketing For Real Estate Agents. Helping Real Estate Agents Identify, Develop And Build Profitable, Under-served Local Niche Markets.

The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the desirable from the unappealing. The major challenge for the small business marketer is discover what motivates their target audience, and then to speak as directly as possible to those fears, desires, goals, priorities, and needs.

Tip! One element abandoned by the key to niche marketing is the principle of place. With the rise of the Internet, advertising, promotion and service have never been easier to get the key to niche marketing.

A niche market is a group of people with common characteristics, issues and concerns.

For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential niches.

Defining your services and target groups are an important step in effective marketing. It is not enough to say you are a therapist. “Therapy” is too broad and non-specific.

Tip! Effective niche marketing requires a defined niche market. In the initial stages of your planning, you will want to clearly define who your target marketing audience is.

Starting a business, whether it’s retail products or services, must establish their own “niche”. It doesn’t matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you’re offering. If you try to sell your products or services to the wrong market, there’s a strong guarantee it’s not going to work.

Tip! The key to niche marketing lies in getting ahead of the competition. This means getting to know your niche market, offering them services most big brands cannot provide, advertising heavily and giving them something more that just a smile.

Ask yourself this question: “Before you were in real estate sales, how many of those flyers, newsletters, recipe cards, and even calendars that you received from an real estate agent “farming” your household went straight into your wastebasket?” Studies indicate that return on direct mail advertising is somewhere below two percent. Wouldn’t it make more sense to direct all that time, energy, and money formerly spent on developing a geographic farm into building relationships or a niche with potential clients? Now ask yourself: “How many other agents in your community are also marketing to the same geographical farm that you do?”

Soccer in the USA is certainly getting major popularity and as different sports go global in appeal, so will the potential for scooping up some of the revenue.  There is a huge opportunity here for new products and services…just take a look.

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