blogging is a powerful, free marketing tool that is often under utilized by small businesses. Whether your business is online, offline or both, blogging is a vehicle you should consider using to promote your products, services and yourself.

blogging has definite marketing benefits but only if you are able and willing to make a commitment to it. It can be very time intensive and requires consistent posting at regular intervals in order to be effective. Because of this, it is probably not a good idea to start off with a daily blog because of the time commitment. Your readers will expect you to continue the pattern of posting once you start, so make it easy on yourself in the beginning by posting once or twice a week.