You know, many people don?t entirely grasp the power you have when you have a high-quality email marketing list. The folks on that email list are a captive audience for you. I?ve even seen some people use the catch phrase ?captive traffic? to refer to an email list.

Permission-based direct email is a tried and true mechanism for increasing sales and improving customer loyalty. The people on your direct email list are truly a captive audience, many of whom actually *want* you to email them about special offers and timely information.